The Endowment for Health initiated the FrameWorks Institute to develop a communications plan for the Endowment's Uninsured Project. The objective of the proposal is to determine the culture of our constituency and its composition. We must understand to whom do we wish to communicate and how should these messages be delivered, emphasizing certain issues and avoiding others. We want to prevent public backlash and, at the same time, create support for change in New Hampshire. There are three components of this proposal including:
Solicitation, Survey Research and creating a communication strategy.